Job Summary
Infinity Home Services (IHS) is a fast-growing DTC home exterior remodeling company with several brands across the U.S. and Canada. We are seeking an analytical Junior Digital Strategist to join our digital marketing team. Under the guidance of the Digital Marketing Manager, this position will play a pivotal role in driving the growth of our business by owning the strategy and execution of all paid search campaigns. If you are passionate about delivering exceptional results and thrive in a fast-paced but supportive work environment, this position is perfect for you. This position offers the perfect blend of learning, growth, and hands-on experience for someone passionate about digital advertising and looking to deepen their expertise, especially in Google Ads management.
Responsibilities:
- Campaign Execution: Support the end-to-end execution of paid search campaigns on platforms like Google Ads and Bing Ads, adopting best practices in keyword research, ad copywriting, bidding strategies, and more.
- Strategic Support: Assist in developing comprehensive PPC/SEM strategies for our clients, ensuring they align with their marketing goals. This includes conducting keyword research, analyzing competitor strategies, and identifying growth opportunities. Participate in analyzing performance trends to identify optimization and growth opportunities.
- Budget Coordination: Help oversee the advertising budget, track expenditures, and optimize allocation for maximum campaign efficiency and lead generation.
- Performance Monitoring: Tracking account key performance indicators (KPIs), including CTRs, conversion rates, CPA, and ROAS, using these insights to recommend performance enhancements.
- Optimization Efforts: Engage in continuous testing and optimization of campaign elements through A/B testing, implementing strategic adjustments based on analytical insights.
- Team Collaboration: Your role as a Junior Digital Strategist is crucial in ensuring the seamless integration of PPC campaigns with broader marketing strategies. You will provide performance updates and leverage insights to inform decisions, making you an integral part of our cross-functional team.
- Industry Engagement: Stay abreast of the latest digital advertising trends, technologies, and best practices to contribute to the team’s innovative approach to campaign management.
Qualifications:
- Minimum three years managing Google Ads accounts with a monthly ad spend of $5,000-$50,000.
- Google Ads & Google Analytics certifications are highly regarded.
- Strong analytical abilities, meticulous attention to detail, and a team-oriented mindset.
- A proactive learner, adaptable to a fast-paced environment.
- Knowledge of Facebook, Microsoft Ads, Zoho, and CallRail will be considered a significant asset, offering a broader perspective on digital advertising strategies. This includes experience in campaign setup, audience targeting, and performance analysis on these platforms.
- Self-starter and comfortable working in a fast-paced, team-based environment.
How to Apply
Interested applicants may send their resume to [email protected].